3rd May, 2022 – IBA today unveils a new brand that re-launches the business as an aviation intelligence provider with a full-service consultancy offering.
IBA's new strapline Insights In Flight encapsulates its decades of industry experience, combined with its cutting edge analytics and innovation. It reflects a business fuelled by world-class aviation intelligence, but driven by its people and the partnerships they create.
This bold new identity reflects IBA's commitment to improving aviation clients' outcomes, and to its core values of being:
Aviation fanatics - a team of real experts who are passionate about the aviation industry, and have dedicated their professional lives to improving it.
Restless innovators – with challenging the status quo in its DNA, IBA is constantly looking to improve, and thriving on being at the forefront.
People people – focused on building robust, long-term, mutually beneficial partnerships that don't just signal commercial success, but are a better all-round way to work.
Fiercely independent – enabling IBA to always make the right recommendations to its customers – free from outside influences or biases.
Ian Beaumont, Chief Executive Officer of IBA, says: “IBA's re-launch demonstrates our belief that we are a 30-year-old start-up. We have decades of aviation industry experience, and a proven track record to match, but that hasn't diminished our determination to continually innovate, and bring transformational new products to the marketplace that help our clients succeed.”
“Every element of our consultancy services are fuelled by world-class aviation intelligence, delivered by our experienced team and leverage our IBA Insight platform. Providing comprehensive and accurate market intelligence coupled with expert analysis and a personalised service is what IBA is all about.”
IBA is today launching five sub-brands that crystallises the breadth of its products and services:
Since 2020, IBA has been investing significantly in its data fidelity, online products and consultancy services.
IBA Insight, the company's intelligence platform (formerly known as InsightIQ) continues to innovate with a range of new products including soon-to-launch flight scheduling data, emissions projections, and a wider range of market intelligence reports. IBA Insight has an exciting roadmap of additional new modules and functionality planned for quarterly releases over the coming years.
IBA Consulting is expanding its ESG offering, building on the success of IBA's Carbon Emissions Calculator, and is launching services to help with green financing origination and monitoring as well as providing ESG ratings for airlines.
IBA Asset Management and IBA Valuations are strengthened by a new commitment to ISTAT's training programme. This will see the number of certified appraisers grow across the business, ensuring the company's award-winning expertise as an aircraft valuer can be offered more widely then even before.
The re-launch comes as IBA expands its global footprint with the opening of new offices in China and Japan, and the expansion of its team in the Americas, and at its UK HQ.
Notes to Editors
To view a video about IBA's re-launch, click here
IBA delivers the best of all worlds - deep aviation consultancy expertise, and cutting edge and actionable data insights, all delivered by a proven, expert team with a strong customer focus.
An independent, innovative and forward-thinking business, IBA has over 30 years of heritage and experience in aviation. Named 'Appraiser of the Year' by our clients for five years, and most recently winning the Sustainable Technology award for its Carbon Emissions Calculator, IBA prides itself on its integrity, fierce independence, and continual innovation.
The key to IBA's success is its people – some of the best in the industry, based in multiple locations across the globe – real experts who are passionate about aviation and go the extra mile for their clients.
For more information, visit www.iba.aero
IBA media contacts
Charlie Hampton / Faye Clarke
Mobile: +44 (0)7884 187297