Andrea joined IBA in January 2023 as Marketing Director. Andrea is a global marketing leader with over 20 years of B2B marketing experience across numerous sectors and geographies. She began her career on the graduate programme at ICL Fujitsu before moving into technology and business events marketing; notably at Gartner where she headed up EMEA events marketing and significantly grew the size of the portfolio and revenue; before moving onto Econsultancy where she led International Marketing for their marketing portfolio of events and awards. She was invited back to Gartner in 2016 to launch Evanta executive C-Level communities into EMEA and APAC. More recently she was Consumer Director at Volvo Cars UK where, as part of the Executive Management team she led the Consumer team across Brand, Consumer Experience, Acquisition and Retention.

Andrea has a Post Graduate Diploma in marketing and a Joint Honours Bsc in International Management and Modern Languages (French) from the University of Bath.